Tissue Tactics Contest
WHY TISSUES?
Well - they’re not just for runny noses any longer! In fact, tissue pack marketing is all the rage in Japan where more than four billion packs with branded messages are given away annually! Pocket tissue advertising is a proven and effective way of targeting and reaching a very broad or highly targeted audience.
Already distributed in strategic venues such as banks, hotels, hospitals, restaurants, and on the street, AdPack tissue packs are the ideal way to get face-to…well…nose with targeted consumers. With 10 tissues to a package, and the form factor larger and flatter than typical retail tissue packs, AdPack’s tissue packs stay with the consumer - creating impression after impression - until the product runs out. There is even room for an insert or a coupon to add further value to the consumer.
Tissue Tactics Contest is all about getting in your face! WE CHALLENGE YOU to create a compaign - using the pocket-sized tissue pack and insert as your canvas.
Simply design a campaign - for an existing brand - using the entire tissue pack and insert space and tell us how you would distribute it. Think out of the (tissue) box… use the top, bottom and side panels in creative ways. See below for guidelines and specifications and then submit your entry in PDF format.
PRIZES: Grand: $5000 AND 10,000 unit run of the production
First Prize: $1000 Second Prize: $500
Eligibility: USA residents
Deadline: March 31, 2007
Written by guru on March 27th, 2007 with no comments.
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